Currently Updating/Testing
Creative Director/Multimedia Producer
Dominion Energy Progects
Experience Canvas
This project reimagines mobile brand engagement by transforming a traditional marketing campaign into an interactive, full-screen digital narrative. Leveraging the cutting-edge tech of Meta’s Instant Experience canvas, I built a seamless, lightning-fast ecosystem that bridges the gap between passive viewing and active exploration. The project utilizes a strict mixed-media approach: bold, high-fidelity graphic design anchors the visual identity and structural layout, while kinetic video animation drives the emotional tone and keeps viewers hooked in real-time.
Platforms: Facebook Only
Challenge: Stop the scroll and educate
Role Played:
Designer, Creative Direction, Editor
Immersive Energy Education
To fundamentally transform how customers understand energy efficiency, we broke past traditional marketing boundaries by designing a custom, brand-forward Google Cardboard VR viewer. Acting as a physical gateway to a digital world, this mixed-media project combined precision print graphic design with immersive 360-degree video environments. By slipping their smartphones into the custom-engineered viewer, users were instantly transported into a fully interactive virtual room, allowing them to visually explore and actively discover cost-saving energy practices. Introducing this cutting-edge, experiential technology not only drove unprecedented customer engagement and education but also repositioned the brand as a forward-thinking, tech-savvy industry leader.
Platforms: Facebook, Youtube
Challenge: Raise Brand Awareness with New Apt Owners
Role Played: Concept, Designer, Creative Direction, Editor